Bugatti Brouillard: The Ultimate One-of-One Hypercar

Introducing Programme Solitaire: Bugatti’s Ultimate Masterpiece for the Few

For those who believe even limited-edition Bugattis are too mainstream, the French automaker has unveiled its most exclusive initiative yet—Programme Solitaire. This isn’t just customization; it’s the art of creating a one-of-one hypercar, meticulously crafted from the ground up for the world’s most discerning collectors.

When 500 Units Is Still Too Much

Bugatti has always been about exclusivity. While models like the Chiron (500 units) and the new Tourbillon (250 units) are rare by any standard, some clients demand something even more extraordinary—a car that exists solely for them. Enter Programme Solitaire, where Bugatti’s engineers and designers collaborate directly with owners to birth automotive unicorns.

The First Masterpiece: The Brouillard

Meet the Brouillard—a breathtaking fusion of Bugatti’s legendary W16 engineering and unrestrained bespoke artistry. This isn’t just another hypercar; it’s a rolling sculpture, a statement of individuality.

Engineering Excellence, Uncompromised

• Heartbeat: The iconic quad-turbo 8.0L W16, delivering 1,578 hp—same as the Chiron Super Sport.

• Chassis: Lightweight carbon fiber and aluminum, optimized for performance and presence.

Design That Speaks Volumes

• Front: A bold, horizontal LED light signature with darkened accents—aggressive yet elegant.

• Rear: The unmistakable arrow-shaped taillights, an illuminated "BUGATTI" script, and a sleek fixed ducktail spoiler.

• Roof: A glass panel revealing the car’s spine, blending open-air drama with structural beauty.

Inside, a Tribute to Legacy

• Custom tartan upholstery paired with green-tinted carbon fiber and machined aluminum.

• Embroidered horse motifs—a nod to Ettore Bugatti’s favorite stallion.

• A gear shifter like no other: A polished aluminum piece encasing a miniature glass horse sculpture.

"True simplicity in design is the hardest thing to achieve. The Brouillard balances aerodynamics, performance, and pure elegance—it’s a masterpiece."
— Frank Heyl, Bugatti Design Director

Exclusivity at Its Peak

How much for a car this rare? While Bugatti remains tight-lipped, estimates suggest over $30 million. And here’s the kicker—only two Solitaire commissions will be built per year, ensuring each car remains a singular work of art.

Public Debut:
Catch the Brouillard in person at The Quail, A Motorsports Gathering during Monterey Car Week in California.

Beyond the Brouillard: The Future of Solitaire

This is just the beginning. Future Solitaire commissions will leverage Bugatti’s latest platforms, including the hybrid Tourbillon V16, but with complete creative freedom—every line, every material, every detail tailored to the owner’s vision.

"Programme Solitaire is where automotive engineering meets haute couture. Each car is peerless, a testament to Bugatti’s relentless pursuit of perfection."
— Hendrik Malinowski, Bugatti Managing Director

A Hypercar for the Ultimate Collector

Commissioned by Michel Perridon, a legendary Bugatti enthusiast, the Brouillard is more than a car—it’s a moving tribute to Ettore Bugatti’s passion. And for those who demand absolute exclusivity, Solitaire offers the ultimate privilege: a Bugatti unlike any other in existence.

Stay tuned—this is just Chapter One in Bugatti’s most exclusive story yet. 🚀